Grind. Fitness and Lifestyle Apparel

I have started a new business venture in South Africa based off of a love for comfort and wellness. I want to create a fitness and lifestyle clothing brand that caters to all people regardless of their current fitness level, shape, orientation or “exclusivity”.

Something affordable and practical, made by our country’s own as a way of supporting local manufacturers. I want to make people feel more comfortable by offering a fitness brand that isn’t necessarily for “Instagram models”.

Here at Grind, we believe that every customer becomes a family member, which is why we will also boast with a 24-hour support system at the ready for when you need anything from fitting advice to exercise routines, meal prep ready recipes or maybe even just a pick me up for the day.

We will have a variety of colours and styles available to suit all tastes and uses, as well as a unisex section for those who simply do not wish to conform to gender specified items of clothing. It's all about what you will feel good in. A brand that will motivate you to keep on grinding.

Grind will primarily be an e-commerce site (as a way of reaching a bigger audience and delivering a product to those who don’t always have the time or confidence to go out and buy clothing at an athletic store) and therefore I need the funds to cover setting up and running website with a domain hosting service, buying and branding stock as well as metaphorically getting my foot in the door with courier companies, creating an account etc.

Here for you, whoever you are. A brand that takes care of you, while you take care of business.