Daft Punk are standing on a helipad overlooking downtown Los Angeles as fireballs make their sequined suits glisten with hot heat. It's a few days before this year's Coachella, where the duo's shiny new duds will premiere by way of a Jumbotron trailer for their new album, Random Access Memories. But for now, only a very select few have laid eyes on the outfits—and everyone involved in today's photo shoot desperately wants to keep it that way.
This task proves to be somewhat difficult. The helipad is inside a public park, and there's a pedestrian path right next to it. Errant runners and bikers are all but inevitable, and if one of them decides to whip their phone out, snap a photo, and upload it to Instagram without breaking stride, this important piece of Daft Punk's meticulous rollout strategy will be ruined.