Showcasing Malaysian Art and Culture at the Venice Biennale 2019.
Gerai’- Stall or booth usually found in market.
‘Tai tai’ – Chinese colloquial term for a wealthy married woman who does not work.
Conceptualized as a pop-up "gerai" (stall) at an actual "pasar malam" (night market), the interactive installation revolves around the Tai Tai, who provides a one-to-one bespoke experience to her customers, in this case fortune-telling.The multi-sensory fortune-telling booth is covered on its sides and top, providing privacy in the otherwise busy setting of the night market; allowing customers to share their deepest secrets and qualms.
Divided by a window of coloured jellies made from ingredients sourced from the night market, each customer rolls six dices and then offered three different jellies by the Tai Tai. As one takes a bite of each jelly, the Tai Tai will do her readings, with different flavours, textures and colours representing facets of his/her past, present and future.
POW Ideas were invited by GAA Foundation, a Dutch non-profit organisation supported by the European Cultural Centre, to showcase "Gerai Tai Tai" at the prestigious Venice Biennale, Italy in 2019, being the first Malaysian architect to do so.
Presented within the theme of "Personal Structures," the installation will be amongst the shadows of renowned international artists such as Yoko Ono, Julian Opie, Arnulf Rainer, Günther Uecker and Lawrence Weiner.
It will be held from 11th May to 24th November 2019. There will be 300,000 visitors expected to attend the event throughout the period.
We are currently seeking funding/sponsorship avenues that would help us get there this May for the Biennale opening. The funds would help us cover costs involved in setting up the installation; from design fabrication to logistics in moving and setting it up in Venice. The entire POW Ideas team would be working to achieve this, the 5 of us, and the funds would help us get there. We hope to get the funds in by the end of March.
We can't put to words how much your contribution and help would mean to us, it will be flipping fantastic for sure! You'll be helping a small, local design firm achieve one of their dreams in 2019.
We'll like to say thank you in advance and we hope you'll support us for this art project.
To all our donors, you'll be getting something POW bespoke as a token of our gratitude!
Do get in touch with us if you have any queries!
To learn more about the art installation, download our sponsorship deck:
To learn more about the Venice Biennale 2019:
To learn more about POW Ideas: