Fundraisers in India to accelerate COVID-19 relief

Designed as a week-long charitable giving initiative, from April 24th to May 1st, the Social- For- Good-Live-a-thon will feature over 150 partners from across the country, representing over 350 million followers cumulatively. These partners will entertain and engage their communities on Facebook Live and activate fundraisers. Artists will go Live from their individual Facebook accounts and promote their fundraisers using the in-video ‘donate’ action.