Hello there! Rafael Baccah is my name but affectionately called Kofi Baccah by family and friends. I am passionate about fitness, living the healthy life and agriculture. I managed a small fresh juice outfit for a little over six years. Over the span of six years I have grown to love the out doors and working with farmers in the rural part of Ghana where my outfit sourced fruits. Our fruits were mainly pineapples, mangoes and watermelons. I have always wanted to run a consultancy that would help better the lives of these farmers and also promote good health.
Earlier this month, I resigned from my job to take the entrepreneurial plunge. My start up, Agri-Brain Consults will help better the lives of farmers in rural communities and also promote fitness through juicing.
The first and foremost mission of my start up is to help better the lives of farmers in rural family communities that farm fruit crops like pineapple. Six years working at a juicing outfit brought me close to these farmers to see their hardships firsthand. Poverty is very rampant in these farming communities and their only source of livelihood being farming was not yielding enough revenue to help these farmers cater for their families. In view of this I put into action a two phase plan to help my farmer friends.
The Ghanaian populace is evolving. We are becoming aware of our health and a trend has emerged towards fitness and healthy living. This has created a demand for juices. The first phase of the plan is to create a platform that seeks to promote the juicing business and encourage people to start small juicing outfits. The name of this platform is; Juice Businesses and Start ups Platform. This platform is a Whats app group and is currently in existence and has a membership of 61. These are individuals who are actively looking to start juice businesses as a passion, to work for themselves and to raise enough income to support their house holds. On this platform I provide information and the skill sets they need to start a juicing business. I am looking to organize workshops to help members of the platform acquire practical knowledge and the skill sets they need to succeed in this venture. The first workshop will be coming off on the 28th of October, 2017.
At the workshop participants will be taken through various topics including
1. Market niche
2. Business plan
3. Sourcing of fruits
4. Juice Equipment ( juicers, commercial blenders etc)
5. Production Outlay
6. Storage and preservation
7. Certification and health permits
8. The juicing process etc
Once participants are well equipped to start their businesses, phase 2 of the plan is initiated. This involves the farmers in the poor rural communities. The juice businesses will needs fruits as their ingredients to make their juice. This will provide a market for the farmers to sell their fruits. To facilitate this process, my start up will provide agricultural advisory services to the farmers through extension officers and make sure the farmers get a fair price for their fruits.This I believe will bring to these rural communities the much needed income to support their families.
This is my passion, I have lived it in my mind for 6 years, now I want to make it a reality with your help. With $6300 I will be able to:
1. Rent out a office for my start up ( I currently work from home)
2. Employ a Secretary and two extension farmers ( My wife and I do all the work now)
3. Purchase a used vehicle to help with commute to the rural areas
4. Operational cost for the next 6 months
We ( my wife and I) have used the bulk for our savings to finance our website. I will update once it goes live.
Help, let me better the lives of these farmers. Help make my passion a reality. Help put a smile on the faces of countless rural children by giving their parents the means to send their children to school.
Thank you very much for your help.