Food truck

Po Tato’s is an new Catering/Food truck business that will be operating in Oklahoma.

PoTato’s has recconized the growing popularity of food truck vending and has developed a variety of unique products that offer an alternative to the current fast food options. Pa Tato’shas developed an array of fresh prepared, high quality, savory Potatoes to be prepared fresh for every order.

Our Potatoes are not just your standard small potatos, but are bought from local Oklahoma owned farms. Stuffed with fresh ingredients and various options across the menu.

We transform the traditional baked potato and not just double baked it but we added specialty options, such as Meatball Marinara, Creamy chicken Ranch, Buffalo Chicken, and several others to choose from. Po Tato’s is a full savory meal, made with the finest ingredients. We offer customers fresh food made within minutes, lead by great customer service.

With our combined skills, we believe that Po Tato’s has a team of hard workers who are self-reliant and take full responsibility. It is vital that the faces of Po Tato’s share specific key traits that include being focused on the future, are eager to learn, are action oriented, and are tech-savvy. Working on each other’s’ strengths and reinforcing the positives, Po Tato’s has a solid foundation and a bright future that we are willing to work for.

Po Tato’s plans to develop contracts with The railroad and the Local churches, based upon pre-negotiated conversations with the venues. The cost of these long term agreements will be determined after we start up.

In addition to these contracts, Po Tato’s will attend catering engagements for private events and several fundraisers to further enhance our profits and brand awareness.

Long term goals for Po Tato's include expanding our customer base, increasing networking for private events, and help with funraisers for local churches. We will be developing more menu items, and eventually moving into a physical space for preparation.

In order to accomplish these goals Po Tato’s will require an investment of $13,000. The investment will be used for legal fees and licensing as well as the initial truck costs and food.

Thank you for your time and consideration, we look forward to a very successful agreement with you.

Sincerely,

Rile Mitchell and Rebecca Mitchell

Executive Summary:

Overview: The purpose of this business plan is to raise money for the development of a gourmet food truck while forecasting the food truck’s expected financial progress and operations over its first ten years. Po Tato’s, is an Oklahoma-based partnership business that will provide mobile sales of savory meal to customers in its target market. The company was founded by Rile & Rebecca Mitchell and their son Case Heim.

Mission Statement: Po Tato’s offers the Oklahoma area Double baked Specialty Potatoes made with the finest and freshest ingredients for any age, complemented by Great service on a mobile platform.

Products and Services: The primary revenue generation for this business will come from the sale and distribution of double baked specialty potatoes served from the Po Tato’s food truck that will operate throughout the Oklahoma area. The business will specialize in serving potatoes that cater to different needs and/or lifestyle by offering options that include: No butter, lots of butter, sour cream and so on.

Business Name and Ownership Structure: Po Tato’s will be registered as the legal operating name for the business launched by two individuals: Rile and Rebecca Mitchell. Both individuals have agreed upon general partnership ownership, which is shared as: 50% (Rile), 50% (Rebecca). If the opportunity comes available, the entire team has agreed to offer limited partnership opportunities for investors.

Legal Analysis: Po Tato’s will be completing the necessary steps for opening this business as per the information available through the proper placesin addition to consulting city officials. This includes but is not limited to working with the regulatory bodies of the health department, Noble County Public Health Inspection (3 categories for food vehicles and most gourmet food trucks - likely to be considered Mobile Preparation Premises - depending on what food is being prepared and with what equipment), fire department (NFPA), standards and safety (TSSA), and electrical safety (ESA). The business will obtain the necessary licenses and registration numbers collected for operation and for the vehicle. Insurance is being pursued for protection of all workers.

Financing: Rile & Rebecca Mitchell are seeking to raise 13,000 from Kickstarter.

 Development and purchase of the Po Tato’s food truck;

 Financing for the proper licenses

 The purchase of food

Sales Forecast: Rile & Rebecca Mitchell expect a 15% growth rate per year of operations.. Pa Tato’sis expected to have revenue of $63,000 in Year 3.

Marketing Plan: Po Tato’s will be marketed through a variety of different channels including word of mouth to enhance reputation and the use of relationship selling in the early stages of our business. We will continually use social media including Facebook and Twitter, and earned media coverage to create a buzz around our company and gain loyal followers. Po Tato’s will utilize a direct marketing channel and sell products straight to consumers using no intermediaries and we will implement a competitive pricing scheme to emerge as a fierce competitor in the industry.

Target Market and Customer Analysis: Po Tato’s provides delicious food choices to all Oklahoma residents, tourists and students. Our two agreements provide two locations that allow for many cultures and ages to enjoy Po Tato’s. The average age group for our target market is roughly around 10 – 70 years old. Our business caters to those who are seeking different alternatives and quality food.

Expansion Plan: As time progresses, Po Tato’s will expand its presence throughout Oklahoma by attending food truck gatherings, music concerts, trade shows, sporting events, and other venues that feature a large number of people. At typical industrys slow times (the winter), Po Tato’s will focus on providing catering service to businesses and personal events. Additionally, over time, the business will generate a strong repeat customer base from the continual servicing at contract locations all over Oklahoma. It should be noted that after 8 years of operation, Rile & Rebecca Mitchell intend to acquire a place of business that will carter as a pick up & delivery business. This will expand the revenues of the business.

Company Background: Po Tato’s

Mission

Po Tato’s offers Savory potatoes made with the finest ingredients for any age, complemented by great service.

Vision

Pa Tato’s will focus on providing Savory potatoes and the finest ingredients by:

1. Offering customers several food choices;

2. Offering customers solutions to their dietary needs

3. Catering to busy on-the-go lifestyles;

4. Providing great customer service;

5. Making eating a meal a beautiful experience.

Within the next five years, Pa Tato’s hopes to grow into a successful and dominant competitor in Oklahoma’s food truck industry, increasing profit to $63,000 by Year 3.

Values

We at Po Tato’svalue freshand appetizing food choices. We understand the difficulty of finding tasty food that fill you up and we would like to give everyone the chance to experience the taste of a Po Tato’s. We understand that each person is different, and our menu caters to today’s vast and differentiating market.

Our values serve as a guiding path to ensure that our business remains socially responsible in any and all decisions. Our values set us apart from our growing competition. They outline what we stand for and what we strive to accomplish.

 We strive for excellence in our service and products;

 We work together as a team, to create a working environment for our customers;

 We continuously work to deliver unique, delicious and fresh potatoes;

 We maintain a clean and proper workplace because presentation and cleanliness are a top priority.

 Every customer counts and we work to ensure that every experience is another experience;

 We want our customers to feel satisfied with our products every time;

 We observe and learn from our customers to sustain a understanding of what they want and need from our business;

 We learn from the outcomes of our decisions, making changes where necessary to be the best;

 We really love food and we want everyone to love our food

Goals:

 To become a household name;

 To become a dominating food service provider in Oklahoma;

 To become one of the best food trucks in Oklahoma;

 To become a major Oklahoma tourist attraction.

Objectives:

1. To reach a positive revenue by Year 2;

2. To expand the menu after 2 months;

3. To attend many Oklahoma festivals, sporting and music events;

History

Po Tato’s was formed by an ambitious couple while sitting at home on a Friday night cooking dinner. Po Tato's consists of Rile & Rebecca Mitchell each owning 50% of the company. Pa Tato’s came to be through the combination of different skill sets and hobbies from each team member.

Both of the individuals are formally trained in aspects of marketing, promotions, and business. Rile & Rebecca both have a passion and love for cooking. Rile has many years of experience in the food and service sector (with a keen sense for numbers). Rebecca has a degree in Graph Arts and Advertising and running several businesses. Both Rile & Rebecca have many years work experience in customer service.

Together the skills, knowledge and passion amongst the team encouraged this partnership that believes that it is a prime time to enter the food truck business in Oklahoma with a good chance of success.

This group of business partners felt that the food truck industry in Oklahoma is understated compared to other metropolitans in North America where food trucks have become very profitable businesses. Po Tato’s intends to enhance the Oklahoma food truck scene while building upon the popularity of food trucks. With the unique spin on potatoes, the Company would acquire greater opportunity to be successful because it differentiates itself from current competitors in Oklahoma.

Target Market*

Po Tato’s target market consists of local Oklahoma residents, students near the vicinity of the food truck’s several locations, and tourists visiting Oklahoma. The residents of downtown Oklahoma have chosen to live in this area because of the accessibility to get from place to place, the entertainment, the endless number of stores to shop at, and because it is a vibrant environment. Po Tato’s knows its products and services can appeal to these attributes of Oklahoma and fit smoothly into the on-the-go lifestyle of the all Oklahoma residents no matter what age…..Who ever says they don’t like potatoes?

We have Attached our starter Menu:

Po' Tato's

Double Baked Stuffed Specialty Potatoesfor $7.00

MENU:

Cheesy Burger Spud

Meatball Marinara Spud

Chili Cheesy Spud

Plain Double Stuffed Spud

Jalapeño Popper Bacon Spud

Pepperoni Pizza Spud

Call or text your order and address to: 580-280-3141.

$2.00 Delivery fee in Perry

Risks and challenges

The Only risks that we feel we will face are our competitors.