There were no supermarkets. You went to different shops for different items. For fruit and vegetables, you went to the greengrocer. For meat, to the butcher. For fish, to the fishmonger. For bread and cakes, to the baker. For groceries such as jam, tea, biscuits and cheese you went to the grocer. Other shops sold clothes, shoes, medicines, newspapers and all the other things people needed to buy. In most shops, the shopkeeper or shop assistants served customers from behind a counter. Many shops were small family businesses.