FitPixel is a mobile application that combines photo sharing and social networking in the health and fitness industry. Users can share their fitness journey with before and after pictures, unique approaches to healthy meals, and visual explanations of workout routines – and then socialize with others by “liking” photos, commenting on them, and re-sharing them. The app is free and in-app purchases are available for an even better experience!
People seek to stay fit but their daily activities seem to always get in the way. Also, it is generally human nature to lack motivation without having to be accountable, and this is especially true when it comes to diet and exercise. With FitPixel, members can find motivation from others that have similar goals and challenges in reaching them - and then are held accountable by documenting their progress for others to follow.
Since health and fitness is universal, the target market for FitPixel is very broad and the app can be used by anyone of any age or gender. However, the primary target market is men and women between the ages of 18 and 40 since this group is in this age range that tends to be either more physically active or have more fitness needs, and are more in-tune with technology and mobile application usage.
FitPixel will deploy a grassroots effort in bringing their mobile app to the mainstream, utilizing existing social media platforms and a loyal following to spread the word. In addition to the online channel, FitPixel will work with fitness centers, trainers, and instructors offline to generate awareness for the app and as a way to help their members stay motivated and continuing to use their facilities/services when working towards their goals.
FitPixel believes that it is feasible to generate profitable revenues and recognition amongst the masses by adopting a “Freemium” model. This means that members can download the app with a select number of features for free, and then make in-app purchases that will give them greater functionality in the form of additional frames and filters. Corporate sponsorships and affiliate programs are also in development for future revenue channels.
The unique value proposition of FitPixel comes from being dedicated to a niche market as opposed to re-inventing the wheel in a crowded market. Other apps in social networking allow users to stay in touch, post photos, comments, etc FitPixel is strictly related to fitness ideas, tips, progress, and motivation. FitPixel also incorporates photo editing functions so that users do not have to look beyond the app to enhance their photos before posting
LETS HELP OTHERS STAY MOTIVATED, ONE PIXEL AT A TIME