Deshi, rural village in Javanese language.
What is Deshi ?
Deshi will be an application for Indonesian farmers to make it more easy to sell their products and to get investments. It will connect buyers, farmers and investors online.
- Following Q &A about the startup
Short description of Startup
Strengthen BUMDES to provide usefull products for rural communities.
Deshi is a platform that strengthens BUMDES (Village-Owned Enterprises) and other microfinance institutions in serving the community with variants of products that are needed by the community.
1. Why did you decide to start this company? Do share your vision for the company?
By seeing the difficulties of farmers when selling agricultural products to companies but paid backwards making it difficult for farmers to develop. This makes me think of providing solutions to financial problems that are often experienced by rural communities.
2. Share with us about the most impressive thing other than this startup that each founder has built or achieved, something that you are really proud of.
Rahmat Ginting has a Civil Engineering education background, but since graduating from college until now working in the IT world and has produced many computer applications to assist companies in managing companies
Maria Sukma decided to stop studying at the University of Indonesia to take a scholarship at
Harvard University and has been trusted to hold important positions in several foreign companies
3. How many people are you currently managing or have managed in the past?
I currently manage 3 programmers. And in the past I have managed a team of 20 people
4. Besides the founders, who have you hired and why do you pick this person for the role?
UI / UX Designer because I do not have expertise in graphics so I need help to make the application look more attractive
5. Any founders have other commitments between September 2019 ‐ February 2020 and in the future (e.g. finishing college, going to grad school), and if so what?
We are a founder consisting of employees who can focus and be dedicated to the deshi.id company that we founded at any time.
*Market and Customer*
1. What’s the exact problem(s) in the market you are solving?
The main problem is that BUMDES (Village‐Owned Enterprises) do not have ideas and business capabilities. While other financial institutions do not have the ability to reach customers. On the other hand is access to capital for farmers to run agricultural businesses
2. What substitutes or hack do people currently resort to because the solution to this problem doesn’t exist yet or they don’t know about it?
BUMDES now plagiarizing an existing business without any innovation needed by the community. Whereas farmers, when they need capital, are caught in high‐interest loans from collectors or middlemen
3. What’s new about what you’re making? What unique innovation/technology are you applying to solve the problem and why is it only possible now?
The B2B loan platform uses funds from the government managed by the village so that interest is low with a simple process because the community has a strong kinship so it is easy to identify the feasibility of the loan
4. Who are your competitors, and who might become competitors? Who do you fear most?
investree.id has an invoice financing pattern that can actually be used by farmers to get cash from the sale of harvests that are sold to large companies which are usually paid with a backward invoice
5. What do you understand about your business that other companies just don’t get?
Deshi.id has a unique market segmentation by applying the B2B model. So that market penetration can be wider by utilizing existing business institutions.
*Progress Check, Thought Process, and Go‐To‐Market Strategy*
1. Tell us more about the various experiments your team has run so far to validate this business idea.
Several times when this idea was thrown at the community they were very enthusiastic because actually they had been waiting for solutions to the problems faced everyday.
2. How do you get users? If your idea involves chicken‐and‐egg problem (typically seen in businesses like marketplaces and networks), how are you planning to crack it?
Parallel to implement user‐friendly products in BUMDES/financial institution and by approaching the regional / central government where the government strongly encourages the process of digitizing serving (DILAN), so the growth of customers is easier to do
3. How do you make money? How much could you make?
With the B2B business model that is profit sharing for each valid transaction. Besides that, financial institutions that use deshi platform services are charged a rental fee (SaaS / Software as a Services)
4. Have you previously launched with a different approach to solving the problem you are currently tackling?
Previously I had approached through PasarUKM where the platform aims to help small traders to record sales through the Point of Sales application
5. How are you going to use the $50K in cash equity? How long will it last you?
The need for product improvement and marketing to the regions as well as establishing legality which is approved by the OJK requires a lot of costs. So the estimated $ 50K in cash equity will run out in 1 year
*Product and Technology*
1. Tell us more about your tech stack as well as the languages/technologies you are using internally to develop the product and how many lines of code have you written?
With lines of code ranging from 250,000
2. Who in the team is building the tech product? Do they have past experience of building a similar system?
I (Rahmat Ginting) who started a programmer career since 16 years ago who has built various kinds of web, desktop and android mobile applications