Content Curation and Growth Hacking

Thank You So Much, In Advance, For The Help

Content Curation and Growth Hacking

Who Are We?

We are a team of Social Media Content Curators and Growth Hacking experts.

The "goat" in "goatsquad" is used often in youth social media culture and stands for Greatest Of All Time... this is a testimony of our true goal.

The "squad", in "goatsquad", refers to the operation of the business...that is...it does not adopt the typical hierarchical system of traditional businesses but rather operates as a team.

Our age groups range from 15-19 years old. The team consists of 5 content curators who already have some presence on all big social media platforms. The team also has one growth hacking expert(which would be me) who has owned several online business and scaled them through the use of these social media platforms.

The Oppurtunity?

For a long time there has been a gap in the South African youth Social media entertainment sector. Typically, in South Africa, big social media accounts consists of fashion bloggers and large scale musicians.

With the explosion of memes and oversees vine content in South Africa. The demand for South African vine personalities has risen. Various personalities, thanks to the viral video, have grown into mainstream media and know live a very comfortable life.

However most of these personalities consists of millennials serving the millennial market. The new generation, generation z(gen z), has been left out. Despite the fact that they are know beginning to emerge as the biggest social media users. This is seen through the rise of SnapChat, Vine, e-sports and personalities, such as Logan Paul, Jake Paul, RiceGum...etc.

These businesses and personalities have made massive profits. This proves the fact that gen Z is becoming a consumer.

Where is goatsquad headed?

goatsquad seeks to capitalise on the gen z market in South Africa. Gen z's presence is very clearly and at times overwhelming. Due to the lack of interests of traditional brands on this market, targeted ads and various other paid exposure mechanisms are extremely cheap.

This allows us to market our content curators to this audience with out overpaying. Thus our ability to reach a very large audience is much easier for us.

We are looking at creating a new phenomenon of celebrity, That of which emerges from social media. By creating a band of these personalities, goatsquad creates a portfolio of an audience it can market to, through brand collaborations, and an audience it can sell to, thus creating a completely new brand synonymous with youth culture.

The goal is to formulate a company that produces its own content and its very own branded products(e.g merchandising).

What is the money used for?

Most of the money will be used for advertising. Its important we expose our desired audience to our content curators at a fast rate, so as to create hype around the brand and induce people to share our content...therefore leading to a trend.

We will make use of Facebook ads, Instagram shoutouts and influencer collaborations with youth influencers. This helps to increase our following rate per day and accelerates our organic traffic.

We Need You!

The opportunity is so wide and visible and our team has the experience and planning to make it. Without you the process would be very slow and it might be likely that we may not make it.

Your support leads to a whole new wave of marketing and creates a new form of celebrity...above all it gives any child, in our beautiful country, a chance to reach their dreams, without going through the gate keeping and sexual harassment that goes own in the traditional media sphere.

So please share this with your friends and family because every cent counts. Its about being apart of the process, and your contribution is most definitely the seed to the tree of a completely new industry.