Community Watch App Ghana Fundraiser

In Ghanaian and African communities, everyone is connected, either through blood, familial ties, ethnicity, language, the list goes on. It is through this interconnected nature of our communities that we seek to use as a tool to mobilize our communities to protect each other and stay safe.

The idea for this platform was first conceived in Ghana by our founder Joseph Ofori Owiredu as a means to help deal with the rampant increase in the cases of missing persons in Ghanaian communities.

The problem with posting missing persons on traditional social media platforms is the fact that posts on these platforms are not community centered, the reach of the posts are based on likes, retweets and friends or followers even seeing the posts may not even be too helpful in finding the missing persons due to where they are located. People are therefore not able to effectively share information within the communities they live and work in.

Look at it from this angle, say your child was missing and you are desperately calling family members and neighbors who live anywhere close to you. You know someone in the community might have seen something but how would you be able to effectively and quickly get the message across to them. So, you post the child’s picture on various social media platforms and hope that it reaches someone who saw your child. Someone living in the community might have vital information that could lead to your child being found but the person might not be following any of your social media handles or be on your WhatsApp status list to see the picture of your missing child to alert your family. Valuable time and resources might be lost by the time the person finally sees the picture to inform your family and the authorities.

The is why the Community Watch app platform was created, to circulate real-time information based on location and community of the user. It connects community members together to share information not just as a means to finding missing persons, but to also alert community members on various security and safety issues such as fires, accidents, flooding and robbery issues happening around them. One of the key factors to staying safe is being well informed. Due to this we are collaborating with various security agencies within the county for communities to receive security and safety information directly from the police. We are committed to Reliable Information thus we have put various measures in place to make sure that the information put onto the app by community members is verified and information you can trust. Visit “link” for more details on the CWG App features.

CORE MESSAGE

To mobilize Ghanaian communities to protect and look out for each other

Buyer Persona

Middle-class working Ghanaian person with children, Mature Audience. There is a general change in direction of the app from “community fighting against crime” to “helping community members protect themselves and stay safe”. We will be positioning the CWG App as a Safety app.

CWG Team