Cebu is known to be one of Philippines' richest provinces. But this does not take away the reality that there is still a huge population of the community that's facing the wrath of poverty.
This campaign is made in response to the most critical needs of vulnerable children. With the COVID-19 pandemic, a lot of families, especially those in the lower classification of the community have been greatly affected. This campaign aims to provide poor families with children meals, hygiene supplies, and medical care.