This campaign is set up with the aim of supporting the poor sufferers of Thalassaemia, Haemophilia and Leukaemia, mainly children in Pakistan.
Many private and public centres were operating in Pakistan at that time but had their own limitations. Private centres charged a high fee for blood and its transfusion and public centres had major difficulties regarding the availability of healthy blood. This campaign started promoting the acute shortage of healthy blood for poor children. It will also help to find blood donors as well as philanthropists so that this work could continue on a bigger scale
Anything you can donate towards this campaign would be greatly appreciated by us, but more importantly by poorer in Pakistan.