Chasing Daddy – Book

Fundraising campaign by Kevin Campbell
  • US$100.00
    Donated So Far
Help this ongoing fundraising campaign by making a donation and spreading the word.
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Chasing Daddy

Book Synopsis

Lloyd F. Campbell was a Jamaican from a poor inner city community in Kingston. One of those poor communities that provided little opportunities to the residence during the early 60 and 70’s. He started out with nothing. His family was poor however he was smart enough to get a scholarship to a prominent high school. It was a half scholarship and his family could not pay their half so he had to forgo the scholarship and take an apprentice job with his uncle. His ultimate demise came as a result of contracting rheumatic fever as a teenager. His family did not have the money to take him to the hospital much less to buy the needed antibiotics to prevent the deterioration of his heart valves. He used his experience as an apprentice to start his own printing business and to eventually becoming a music promotor, music producer, arranger, and song writer. Lloyd F. Campbell did all that he could to ensure his progeny would not share his experience with poverty and limited opportunities. Therefore, it is a travesty that the benefits of Lloyd F. Campbell’s life’s word would go to some of the largest corporation and music companies in the world while his progeny has not received a cent of compensation in more than 40 years. Chasing Daddy is the story of Lloyd F. Campbell’s progeny. How they navigating life after his death and the beginning of recovering their birthright.

Target Market

Anyone that would enjoy reading a Biographical Drama.
Anyone with childhood emotional trauma

Positioning Statement

These stories are written for busy professionals who love to read but are sick and tired of reading “work related content”.-The story was written for anyone with childhood emotional trauma. The writing is going to be fun and satisfying to read without requiring a lot of mental gymnastics.

Offering to Customers

Ebooks - I will create several pillar storylines. Each storyline will have a recurring set of characters. I will release a new book for each storyline every 3 months

Physical Book – 5 * 8 hardcover

Audiobook – voiced version of book

Audio Book- Interactive book experience- voiced with musical background with anime GPS maps, and historic data

Social media anime mini-series – I will create several storylines from book.

I will release each storyline as an anime series each week

Merchandise – cups, T-shirt, hoodies, tank tops

Movie – 30 days of editing Chasing Daddy

Price Strategy

The book is will be priced at $16.99, while the Ebooks will cost $9.

Distribution

I will distribute via Amazon

I will distribute via braft2digital

Amazon – Ebook

Barns & Nobles –Ebook

Google Play –Ebook

Audible/Itunes-AudioBook

Sales Strategy

I will grow an email list and let existing customers know when a new book comes out.

I will use my promotional actives to drive customers to my online store and draft2digita bookshop and to promote new versions and mini series

Service Strategy

I will offer online courses on how to write and sell stories on amazon

I will a mentor community online to matchup high value men with young people that need mentoring

Promotion Strategy

The email list will be promoted and via Amazon.com

Radio and Online radio interviews- leverage relationships for interview

I will grow an email list and let existing customers know when a new book comes out.

Use legal case- use buzz around legal case to promote book

Marketing Strategy

I will track the growth of the segment called biographical drama

I will track my numbers to see which products sell best together

I will track my numbers to see which books do best

I will do research on my best audience segments and what their preferences.

Your contribution will be appreciated!

All contributors will receive a print which is on the book cover.

Our website

Lloydfcampbell.com

Join the mailing list on the website and get future releases and give aways

Facebook

Lloyd f Campbell and Lloyd Campbell

Instagram

Lloyd f Campbell

Twitter

@lloydfcampbell

Organizer

  • Kevin Campbell
  •  
  • Campaign Owner

Donors

  • Haley Savin
  • Donated on Nov 25, 2020
  • Congratulations Kevin!!

$50.00
  • Annette Savin
  • Donated on Nov 25, 2020
  • Congratulations my wonderful nephew, we love you :)

$50.00

No updates for this campaign just yet

Donors & Comments

2 donors
  • Haley Savin
  • Donated on Nov 25, 2020
  • Congratulations Kevin!!

$50.00
  • Annette Savin
  • Donated on Nov 25, 2020
  • Congratulations my wonderful nephew, we love you :)

$50.00

Followers

1 followers
Edna Polanco
US$100.00
Donated So Far

Help this ongoing fundraising campaign by making a donation and spreading the word.

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