Cape Point Brewery

The Cape Point Brewery will consist of several aspects, the first being a brewpub

that will bring patrons a warm and inviting environment to enjoy small batch crafted

beer in. The Cape Point Brewery brewpub will feature an eclectic array of small

batch crafted beers and simple but great food, the second aspect will be on online

presence marketing and selling limited availability bottled beer in six packs and

cases, in additional he Cape Town Brewery will leverage the local tourism industry,

partnering with local tour operators and holiday accommodation providers

The Cape Point Brewery will be a brewpub incorporated as a limited liability

company. The business location will be in Simon’s Town in the Western Cape,

where it will leverage the demand from the local community as well as the vibrant

tourism market.

The head of The Cape Point Brewery management team will be Founder and brew

master Paul Stevens. Paul has significant experience as an executive in the

corporate world and has a long history of brewing great beers on a small batch

scale. The business will be run as a family business leveraging our combined

experience in retail and small business ownership.

The Cape Point Brewery will serve a wide selection of small batch craft beers

including ales, pilsners, and lagers. The Cape Point Brewery will also feature a

simple menu with burgers and sides during main hours, while serving breakfast and

coffee in the morning.

There is a lot of competition in food industry in the area, however this will not be

Cape Point Brewery’s focus, there is currently limited competition in the drinks

industry in the area as a result of the impact of Covid-19 and the resulting alcohol

ban on the industry. Although there are many restaurants in the Simon’s Town area

There are no other brewpubs, and no bars excepting the local hotel, The Cape Point

Brewery has competitive advantages in the area.

Brewpubs and microbreweries are growing tremendously in popularity, the location

of The Cape Point Brewery should provide a great marketing opportunity, not only

aimed at the local community but also the vibrant tourism industry, there are many

attractions close to The Cape Point Brewery and ample parking at Jubilee Square

across the road. Over the last few years, the brewpub industry experienced a

positive growth rate, with exception to the period from March 2020 – August 2020

when Covid-19 and the subsequent alcohol ban had a significant impact.

The marketing strategy of The Cape Point Brewery is a combination of social media

advertising, mailings, kiosks, and promotion at local events and food markets. The

Cape Point Brewery will partner with local tour operators and accommodation

providers offering package deals and specials. In addition, The Cape Point Brewery

will use advertisements, a frequent dining program, specials, a happy hour, group

events, pub crawls, brewpub tours, and sponsorships to get customers in the door

and keep them coming back. Pricing of Cape Point Brewery products will be based

on competition, cost, and demand.

The Cape Point Brewery is seeking an outlay of R320,000 from investors. This

amount will be used to augment the founder’s investment of R 100,000 so The Cape

Point Brewery can purchase everything the brewpub needs to get started, and to

cover operational costs for the first months of trading.