World Cancer Day aims to save millions of preventable deaths each year by raising awareness and education about cancer, and pressing governments and individuals across the world to take action against the disease.
UICC continues to expand on the success and impact of the day and is committed to ensuring that year-on-year the event is seen and heard by more people around the world. We do this through working directly with our members to develop a campaign that serves their differing organisational priorities; this is achieved through a two-pronged strategic approach:
- UICC provides support through the development of tools and guidance to encourage its member organisations to run local cancer awareness campaigns that are aligned and adapted to the global World Cancer Day message.
- On an above-country level, we work to secure and support digital, traditional and social media opportunities to raise public awareness of the day. Through the continued support of our membership and key partners, World Cancer Day is beginning to firmly cement itself in calendars across the world.