Crowdfunding a wedding is becoming an increasingly popular way for couples to...Read more
This article will guide you through what to consider when you’re choosing a crowdfunding site, so you can make the best choice for you.
When you’re starting a crowdfunding campaign, the first step is picking which site you’re going to use! With crowdfunding rising in popularity, there are many sites out there to choose from. It’s important to take your time to make the right choice for your specific needs.
It’s easy to get caught up with ‘big’ names when it comes to any industry. What’s important is to pay attention to what the site offers and how it can support you in running a successful fundraising campaign. Be sure to take the time to check out the details before you make a choice.
With crowdfunding, you don’t pay up front to start a campaign, but the sites do need funds to keep running. Site fees are usually a small percentage of the donations you receive. These site fees can vary depending on which site you choose, so be sure you pay attention to how much the fees are when you’re picking a site.
Some sites charge a flat fee on the total funds raised, for example at GoGetFunding we charge a flat fee of 4%. Other sites will ask donors to cover these fees during the checkout process once they’ve made their donation, for example GoFundMe asks donors for a 15% tip.
These fees will affect the amount of money you raise, so be sure that if you need to raise a specific amount, you take this into account with your fundraising target. Sites which ask donors to tip during checkout could put donors off, resulting in them donating a smaller amount to your campaign.
Different crowdfunding sites may accept different payment methods. It’s a great idea to check whether sites support methods like PayPal, card payments and bank transfer. It’s all about ensuring that the site allows you to cater to all your potential donors, so that they are more inclined to donate.
Payment processors also charge a small processing fee (typically 2.9%) outside of the crowdfunding website’s control. It’s a good idea to figure out what fees may be charged so that you can effectively plan your campaign and the amount you need to raise.
Not all sites will support all locations worldwide. Some sites may only allow you to raise money and collect donations in certain countries and currencies. Many sites only allow you to display your campaign in one language, whereas with our site you can display your page in multiple languages and we’re available in more countries than any other site.
When potential donors visit your page, they have the option to choose which language they want to use to view your campaign page. This can help you to connect with more donors.
You need to consider which of these features are important to you and your campaign individually. If you are focusing on a smaller fundraising campaign, you may only plan to ask family and friends for donations; in this case you may not need a multi-language option. If you want to promote your link online and reach a wider audience, you will need to be more inclusive so that everyone who wants to read your campaign has the opportunity to do so.
Some platforms will be easier to navigate than others. Take into account how the site is laid out, whether it’s user-friendly and simple to use. You can look around each site, take a look at existing and previous campaigns, and figure out which layouts and features you prefer. If you have questions, contact their customer service team before deciding to set up your campaign.
Our site is laid out in a way that makes setting up and running your campaign hassle free. You can set up your campaign in four easy steps that will only take a few minutes to complete. We even have a feature which allows you to include offline donations so that you don’t lose track of how much you have raised in total.
The level of customer support offered by a site is an important aspect to consider. It’s crucial that if you have questions or need assistance, you can reach someone quickly and get the answers you need. You want to keep your campaign running smoothly to optimize your success.
Depending on your experience with online fundraising, you may need more or less support with actually setting up and running your campaign page. GoGetFunding assigns you a personal fundraising coach when you set up a campaign. Your coach can answer your questions, guide you through the process and offer advice to make your campaign the best it can possibly be. You can access your fundraising coach 24/7!
With some crowdfunding sites, once you’ve set up your campaign page, you need to wait for it to be reviewed and approved before you can start fundraising. Check whether this is the case, and if so, confirm how long the approval process takes.
Of course, ideally you want to get started with fundraising right away! Luckily, GoGetFunding offers instant approval on your campaign page. This means that once you set it up, you’re ready to go. You can literally start taking donations as soon as you’re ready! No fuss, no waiting!
There’s no guarantee that you will reach your fundraising target, so it’s important to be realistic. If you don’t reach the target you have set, some sites will refund the donations to donors, and you will ultimately walk away with no funds. Other sites – like ours – allow you to keep all of the funds you’ve raised, even if you don’t hit your target.
Knowing that you can access any funds you raise, regardless of whether you are 100% successful, can often give people that boost of confidence to start a campaign. You can take a chance, knowing that you really have nothing to lose!
Depending on your needs, you may want the option of withdrawing funds before your campaign has reached its target. If your campaign is ongoing, or if you are raising funds for the running costs of a business for example, you may need access to funds at various stages of your campaign.
With some sites, you need to wait until you reach your target (in some cases for a couple of weeks after you close your campaign) before you can withdraw your money. With others (including ours!), you can withdraw funds at any point during your campaign. Clearance periods may apply in some countries with certain payment methods.
When we say the type of campaign, we’re simply referring to what you’re raising funds for, for example whether you’re an individual raising funds for your own cause, a charity or a business. Some sites may only support certain types of campaigns, such as Kickstarter which only allows creative campaigns. GoGetFunding focuses on a wide variety of campaigns including having the tools to support individuals.
Even those sites which do support individual campaigns may not allow you to set a deadline on your fundraising for a personal campaign; with our site you can set a deadline for any campaign! Deadlines help to increase the urgency of a campaign to encourage donations, and of course are vital if you need your funds within a specific time frame.
It’s also a great idea to look around the site and see if other campaigns similar to your cause have been successful. Our site has had lots of success with so many types of campaigns, from medical campaigns, legal funds and social causes. For example this campaign raised a whopping £13,524 to help a little boy get a life-saving operation!
When you’re setting up your campaign page, customizing it so that it reflects who you are and the cause you are trying to raise money for is important. It’s another way for you to connect on a more personal level with your audience.
Our site allows you to customize your colour scheme as well as your font type, font size and text colours. We allow you to add as many pictures and videos as you like, which can really help your campaign stand out and allow you to emotionally connect with your audience.
Some sites offer more features which will help you to promote your campaign than others. Proactive, effective promotion is vital in order to reach your audience, especially if you’re raising a larger amount of money and therefore need to reach a larger audience.
GoGetFunding provides plenty of easy tools to help you promote your campaign. We even offer embeddable widgets which you can embed into your blog, social media or other websites. Our team offers proactive PR, once your campaign meets certain criteria.
If you’re going to be running the campaign as a team, or running team fundraising events, you need a site that offers features to include your team. Our site has a team feature, which allows you to display the name of every member of your team in clear view down the side of your campaign page. Everyone on a team is important; no one should be left out!
The support campaigns offered by GoGetFunding are a great feature to cater for teams. Support campaigns are like a sub campaign, allowing individuals to run their own campaign in support of the main campaign. All funds raised by a support campaign feed into the main campaign’s fundraising total.
This can be great for those who want to get involved and take a more proactive approach. It can also be wonderful for team fundraising events. Each team can have their own support page. This can increase the competitive fun to see which team raises the most money!
With any form of fundraising, your donors are the most important part of the process. Of course, without them you wouldn’t be able to raise any money! It’s important that any site you choose allows you to show your donors just how valued they are, while making the process as simple as possible.
You’ll find an update section on your campaign page with our site which allows you to regularly chat to your donors, letting them know how the campaign is going and keeping them up to date with any fundraising events. Donors can leave comments and interact with you, which makes the whole experience so much more personal.
Many sites, including ours, will offer you an option to turn on automatic thank you messages. These are sent to donors as soon as they donate, letting them know just how grateful you are for their help. This makes sure nobody is left out.
We store the donor’s information safely and securely, so that if you choose to send out incentives or rewards, such as emails, cards, or small gifts, you have everything you need at the ready. This can save you so much time!
For quick reference, using comparison tables of various crowdfunding sites can be useful. Bear in mind that not all sites will be included; some comparison tables and sites focus on bigger names, which don’t always equal a better fundraising experience.
You can find a comparison feature on our main page, which allows you to compare our site’s features with a lot of sites so that you can make the right choice for you.
A fantastic way to see how sites compare to each other is to check out their reviews! What is so important here, however, is to ensure that these reviews are independent (meaning outside of the site itself), so that you know they are completely genuine. A great site to check out for this type of review is Trustpilot (our site has a trust score of 4.5/5!).
It’s also a good idea to check out trustworthy newspapers, online magazines and media outlets who have reviewed crowdfunding sites to get their opinion. For example, we’re extremely proud to have been listed as one of the top 6 crowdfunding sites by Forbes.
Ultimately, you want to pick a site that is going to work for you and your cause. Take your time to make an informed, well researched choice and then get fundraising!
Forbes, Kate Taylor, (2013), “6 Top Crowdfunding Websites: Which One Is Right For Your Project?”
TrustPilot, (2020), “GoGetFunding”
Consumer Affairs, (2020), “GoFundMe”
Crowdfunding Websites, (2020), “GoFundMe vs GiveForward vs GoGetFunding”
Crowdfunding a wedding is becoming an increasingly popular way for couples to...Read more
Want to know which crowdfunding platform is best for you? We compare...Read more