If you’re in need of money fast, crowdfunding can be a great way to raise the...Read more
This article explains what support campaigns are and how they can help to optimize your chances of crowdfunding success!
Support campaigns are, put simply, a campaign that helps raise money for another existing campaign.
GoGetFunding offers the option of support campaigns to take your online fundraising one step further! Support campaigns are like a sub campaign, connected to the main campaign to help it raise money.
The funds raised by a support campaign feed back directly to the main campaign page. However the owner of the support campaign can customize it and is in charge of its promotion and management.
You might be wondering why a support campaign would be needed if there’s already a campaign page set up! There are so many great ways that support campaigns can be utilized.
A truly amazing example of how support campaigns work is The Treehouse Project. It’s an ongoing campaign to raise money for a wheelchair-accessible treehouse for highly dependent patients living full time in a nearby hospital. These patients are rarely able to go outside and enjoy their beautiful surroundings and this campaign is working to change that.
The Treehouse Project actively invited others to start support campaigns and a huge 21 of them have been running! This helped to reach a wide audience with 719 people donating throughout all the support campaigns and main campaign page.
This support campaign for the project is run by a man who rowed 100 miles down a river in a sculling boat, managing to raise £10,030 so far which went directly to the main campaign page.
Another support campaign is run by two women who set out to climb 3 mountains within 24 hours to raise money for The Treehouse Project.
Meanwhile this beautiful young soul at only 9 years old is doing a sponsored cycle to contribute.
Currently the main campaign total is a whopping £34,384.00. This illustrates just how big a difference support campaigns can make!
Deciding to get involved to help someone raise money online can really make a significant difference in how successful their fundraising is. Here are some tips to enhance your support campaign’s chances of success:
Running a specific fundraising event can be fun and effective in raising money. You could utilize your interests and talents, for example if you love hiking you could do a sponsored hike or if you’re great at cooking, you could run a bake sale!
Share your support campaign link and story on social media to raise awareness. If you’re doing a fundraiser be sure to tell people about it to build up the hype! You could include pictures and videos on your social media posts so that they stand out more, and even live stream part of your fundraising event.
Even though the funds go to the main campaign page and the original owner of the campaign will have the opportunity to thank all donors, it’s important that you ensure you thank the donors who donate to your support campaign. With GoGetFunding you can set up automatic thank you messages for donors to make sure no one is missed out. You could choose to offer rewards or incentives for donors, like sending out cards or small gifts!
Donors will be invested in your journey so keep them informed about how your individual fundraising efforts are going, as well as how the main campaign is going by using the update section of your support campaign page.
Running a support campaign can be such a rewarding experience! Enabling support campaigns can truly make a significant difference in how much money you can raise!