Crowdfunding to help a friend or family member is an amazing gesture. Whether they are facing unexpected medical costs, legal costs, have a business that is undergoing hardship, or are in need of money for another personal cause, a fundraising campaign can be life-changing.
Our website has seen many people raise funds on behalf of friends and family, but did you know these causes often raise more money than those started by the individual themselves? Let’s take a look at why that is.
Why Are These Campaigns Often Successful?
Our years of experience and feedback from fundraisers suggests that when a campaign is created for someone else, it immediately strikes a cord with potential donors. It connects with our deepest sense of humanity and often ignites our compassion, and urge to help others.
Think about it; If a parent has lost a child in a busy area, people they don’t know will automatically start helping or comforting them. They want to help and support the person asking for help, AND they want to help the person who is the subject of concern.
Often when campaigns are raising funds for a loved one, they will begin the campaign without them even knowing – which is understandable. There is no guarantee with crowdfunding, so this eliminates the risk of building false hope. It’s common to start a crowdfunding campaign discreetly, and later let the person you’re trying to help know when the campaign is building momentum or has reached its target.
Please note: if you are not directly associated with the intended recipient of the funds or are aware that they do not wish their issue to become the subject of a fundraising campaign, you should respect their wishes. Don’t go ahead unless you feel sure that they would be happy with your actions.
We suspect that part of the success of campaigns such as these is the excitement around raising money for someone who doesn’t know what’s being done. Imagine their surprise when they realise that the financial burden they thought they had no longer exists – and you were a part of that happening!
We regularly receive emails from people in desperate situations, asking for help or guidance with raising funds to help themselves. However, they are so constricted by their situation that they don’t have the time or energy to focus on managing a fundraising campaign. This can lead to a downward spiral of despair. When we suggest asking someone close to help with the campaign, it’s as if the curtain has been lifted, and they start to realise they don’t HAVE to do it alone.
So how do you go about starting a fundraiser for a family or friend in need? Thankfully, our website makes it quick and easy. Here’s how:
Click this link to start creating your fundraiser.
Fill in the required information – that usually takes less than 5 minutes.
Share your fundraising link with friends and family. You’ll receive any donations immediately and will be able to track visitors, donors details and more.
It really is as easy as that!
Security Concerns & How to Overcome Them
When you’re raising money for someone other than yourself, potential donors who don’t know you very well might have concerns about where their money is going. For example, they might wonder if the beneficiary will actually receive all of the funds raised.
As your fundraising link can quickly spread out of your immediate network, it’s important to alleviate these concerns so that you can raise as much money as possible. These steps will help you do that:
1. Explain who you are and your relationship to the person you’re raising money for. People who don’t know you well will want to feel confident you are connected to the recipient.
2. Explain when and how the money will be sent to the beneficiary. Providing proof of this with simple things such as receipts, order confirmations, or transaction confirmation notices in the update section of your campaign should satisfy any query.
3. If the person you’re raising money for is aware of the campaign, you can connect their bank account or PayPal account directly to the campaign. This reassures donors that their money is going directly to the person in question.
4. Use the updates feature to keep everyone up to date with the campaign’s progress. Once people donate, they become emotionally invested in the cause. Keeping them updated can help them to feel involved and appreciated.
Other Ways to Help
While fundraising for a loved one in need is amazing, there are also other ways to help:
Provide emotional support: sometimes just being there to listen can make a world of difference.
Offer to help them get in touch with a relevant help organisation if needed.
Reduce everyday burdens. From buying their groceries to helping them wash-up, these little gestures can go a long way.
Rally your other friends and family (with your loved one’s permission of course) so that they have a.support network
Raising money for a friend or family in need can go a long way, and the sooner you start, the better. You could really change someone’s life for the better!
I'm Ann-Marie, I'm 32 and a passionate freelance blogger and writer. I live in Scotland with my husband and lots of pets. My favourite things are bright coloured hair, animals, hiking, writing and anything creative!