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Crowdfunding can be a powerful tool to raise money for any cause. Let’s take a look at what crowdfunding is and how it works.
Online fundraising has really come to the forefront of fundraising in the last few years; no doubt you will have heard of crowdfunding! Using crowdfunding sites can really step up your fundraising game, and aid you with making the fundraising process smoother and more successful.
Crowdfunding is literally what it says on the tin: you create a campaign to raise funds for your chosen cause and a crowd of people donate to help you reach your target.
Anybody with a cause can crowdfund provided they are passionate and willing to put the effort into raising money.
You can crowdfund for any cause, from individual crowdfunding on your own behalf, to crowdfunding for someone else or for a charity. You could crowdfund to help with medical expenses, to aid a charity in raising funds, to cover expenses for your pet, to raise awareness of an important topic, to cover legal fees, for a loved one’s funeral expenses, to start a business, for a special event like a wedding, to go travelling, to help someone get back on their feet and so much more. Essentially anywhere that financial assistance is needed, crowdfunding can be used.
Typically, people either inside your close social circle or who know those in your social circle, are the people who usually make up your crowd. While strangers may see your campaign and donate, it’s more likely that people who are already in your life are going to be your donors. This may be friends, family, people you work with or other people you know – those people may then involve their own crowd of friends and family, and so your crowd grows!
There are so many ways that you can reach your crowd. You can use word of mouth or you can use social media to share your crowdfunding link and get the word out there. You could advertise online; create leaflets and flyers to hand out and put up around the local community; you could host events to give incentives for people to donate and raise awareness; you can use online forums and blogs to raise awareness; you could even make your own videos to share online.
Actively promoting your campaign is vital to raise the funds you need and to make it a success, and this should continue throughout your campaign. It’s useful to thank and update those who have donated. With GoGetFunding there’s a handy update section on your campaign page which you can use to share how the campaign is going with your crowd and keep them involved.
There are a lot of sites out there that you can choose from. You might think that all crowdfunding platforms are the same, but the complete opposite is true! All crowdfunding sites are unique, so it’s important to take your time to figure out which site is going to be best for you and your campaign.
Here are some things you should consider:
It might sound as though you are doing a lot of the work so you might be wondering: what is the fundraising site actually going to do for me? There are so many benefits to using an established fundraising site.
So even though it may seem like you are doing a lot of the work, behind the scenes the site is quietly working hard to help you; you are a team, working towards a successful crowdfunding campaign!
There’s no guarantee that a campaign is going to be successful, but if you choose the right site and you are willing to put the effort into promoting your cause, then you are far more likely to succeed.
You never know how far your cause could go – sites like this really do make dreams come true sometimes and that could happen for you!
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