We are shifting the paradigm of extractive and unethical sourcing by creating a new kind of supply chain with consideration for those at every stage - from farming to processing to branding and global market distribution.

This vision has inspired us to actively listen to the needs of farming communities and provide financing for farms, training, and risk mitigation through a guaranteed market for all they produce. It has inspired us to create value-added processing in-country, creating jobs and stimulating the local economy and to create products in Africa for Africans. We turn would-be competitors into collaborators - we supply moringa to major natural brands.