If you wonder why this campaign is needed, this picture is from The Jungle, and was taken earlier today, 31th August 2015.

Ironically, the flooding happened the same day the French Government talked about its plan:
Providing 120 tents for 12 people each.

Sounds all good besides it would only provide a shelter for 1440 persons out of 3000+ and would only happen from 2016.

So those who will survive September, October, November, and at least December in those condition, will have 50% chance to expect more humanity starting in 2016. Maybe.

It's just not enough.