The idea of Belletto (make up marketplace) is allowing malaysia make up artist to get more exposure and job opportunity through this platform , make up artist will first be interviewed only allow to be listed into the platform. Make up artist required to submit their latest job to be uploaded in order for end user to view. End users then select make up artist that they wish to engage either for their wedding make up , dinner etc.All payments will have to go through payment gateway , and Belletto will take a certain percentage from the transaction. Other than that, Belletto also will have another session of make up courses where Belletto will engage with one of Malaysia popular make up artist. All courses will be conducted through live video and attendance will be rewardeda cert by end of the course. Nonetheless , this platform also will be selling various type of make up and personal care products.
We extract the statistic from www.statistic.com, the personal care segment is expected to reach USD 351 M for 2019 and expected an annual growth of 12.9% and by 2023 will be USD 570M.Total consumers for 2019 will be 7.2M and by 2023 expected to reach up to 8.8M.All these user would be the potential users to subscribe all this make up service through Belletto and make their personal care products at the same time. Our indirect competitors in the market would be those martketplaces like lazada, 11street and shopee and also those makeup company that provides make up services but with limited artist and with high price.
We are ready to develop the marketplaces with the help of some of the projects that we have done earlier. Utilizing existing source code, the project can be completed faster as compare to start from scratch and the cost would be lower. On top of that, we have engage some famous make up artist in Malaysia and they are keen to participate in our project by kicking in their students into our platform. Thus far, we expect more than 200 artist ready to sign up once the project completed. We have not generating any profits from this project at the moment but we have it all planned.