Baby'licious started as an online business where I designed and handmade personalized Baby on board signs, purely because I could not find what I was looking for when my son was born in 2009. The business evolved as I discovered it was even harder to get matching bedding and bedroom accessories in one shop without going to 10 different shops in the hope to find matching items. Baby'licious Online was formed in 2010 with a wide selections of bedding and accessories, which made it easy for mom and dad to place their order online and get everything all at once. As times have changed, I realized a retail store would reach a much bigger audience that Facebook and Google as not everybody uses the internet daily.
I believe this will be the most successfull business as a retail shop. We will get walk-in's from all walks of life, those who came specifically and those impulsive buyers.
With no other shop like this in South Africa, this will be the first of many!