Afro-FM Doha, Qatar

IMPORTANT: Some people reported that they couldn't donate because this campaign takes donations only in USD, please be informed that you can always donate the USD equivalence of what you want to support us with. Thanks for your understanding of this. We are very grateful.

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Aflak African Radio Station, hereafter referred to as Afro-FM, will be set up as the first African commercial radio station in the Middle East and will be the first of its kind to be aired from Qatar as its base.

There are hundreds of thousands of expatriates from African countries residing in Qatar, and our goal is to extend the services of this radio station to them. Many events organized by Africans in Qatar go unnoticed because Radio stations in Qatar are offering services only to Arabs and other Asia countries. Among those expatriates from African countries are musicians, singers, presenters, and DJs who are in dire need of having their works aired on radio stations.

Apart from conducting research, we have also met with many of those talents in person, and we have found out that Afro-FM is going to be the answer to their prayers. Afro-FM will give fresh talents a chance to express their skills and also give them a platform to showcase their works: it will offer numerous new and emerging local broadcasters the chance to express their creativity and assist them move up the career ladder by offering them roles that wouldn't have been offered by other stations.

We are applying for a full license to operate as a broadcasting company and this means we will be able to create jobs for Africans and non Africans who might want to work with us in any capacity.

There are other radio stations with which Afro-FM will be competing. However, Afro-FM will have a competitive advantage as its main focus will be on providing broadcasts by African people for African people as well as for other communities in Qatar and the Middle East - the first ever of its kind in the region.

While Afro-FM will be an English-Language radio station, some radio programs will also be distributed in select popular African Languages as well as in languages specific to other communities in the region in order to stay relevant to a larger audience as a radio station. Afro-FM will also stream online through its website in order to develop quality programs for wider audience and to also gain more brand popularity across the globe.

We are seeking $125,000 in funds that will be used to purchase broadcasting equipment and cover start-up expenses below:

The Start-Up expenses will cover:

• Radio Spectrum License & Legal Documentations
• Business Licenses and Legal Documentations
• Rent and Furnitures
• Broadcast Equipment
• Construction/Reconstruction of Broadcast Studio
• Acoustic Treatment of Broadcast Studio
• Installation of Broadcast Equipment
• Brochure, Flyers, Printing, etc.
• Stationery, etc.
• Office Equipment
• Theme music: composition and production
• Billboard Advertisement
• Website Design & Development
• Marketing
• Initial Staffing & Wages

Products and Services

Below is a brief summary of benefits offered to the listener and the advertiser of Afro-FM.

Listeners:

• Constant stream of music content that appeals to an independent music audience.
• Regular giveaways of merchandise to listeners that register on the Afro-FM’s website.
• Regular updates in the content and music programming offered by the business so the company may continue to maintain a large diverse customer base

Advertisers:

• Content that appeals to a wide demographic of Middle-East wide listeners and beyond.
• Oversight for the listening base of the Afro-FM station through third-party advertising management
• The ability to quickly see the results from an advertising campaign.

Promotions and Events:

• Afro-FM will regularly organize events that will promote not only entertainers from African community, but also from other communities in Qatar, Middle East and beyond.
• Afro-FM will organize paid-events such as music concerts and entertainment shows in which notable celebrities will be brought in to perform in order to promote diversities in Qatar and the Middle East and to boost the morale of other talents in the region.
• Afro-FM will create platforms for musicians, comedians and other acts to showcase their talents through various talk shows and special radio programs on a regular basis.

Competitive Analysis

The table below shows a few different between Afro-FM and Other radio stations in Qatar.

Afro-FM	Other Radio Stations
Create Multi Community-Specific Contents	Single Community-Specific and General contents
Partner with Multinational Entertainment Industry to organize events to promote acts and talents from different communities	N/A
Special African-Focused Designed Contents	N/A
Radio programs designed to promote talents in Qatar regardless of nationality and language	N/A
Talk Shows on Health, Safety and Environmental Matters.	N/A
Partner with Embassies to design country-specific radio programs such as current affairs, special announcements, etc.	N/A
Family-specific programs such as Health education programs and so on.	N/A
Community Service: Afro-FM radio station team will organize clean-the beach community service in Qatar in which our team, with supports of some interested companies, will take part in cleaning beaches in Qatar.	N/A

A Brand Position

We will make the story of Aflak African Radio Station extraordinary: we will set out a clear brand, an editorial picture, and a promotional story that sets our station apart from anything else out there.

Accomplishable Goals and a Clear Strategy

We will ensure that we have a clear strategy with accomplishable goals.

One of the first questions we will ask is what we hope to accomplish by broadcasting each show. The answers do vary considerably and ultimately dictate the strategy for marketing both the show and the station as a whole.

In today's market, niche programs can gain a lot of visibility on the Internet for example. An online presence will be part of our strategy. We want to ensure that we have strategic partners involved with our programs who can help us attain visibility.

Why Are We Here?

We believe that, with your supports in reaching our goal of $125,000, this project will be a reality. All funds raised will go towards this project, ANY amount will help and a donation of 100 dollars or more will receive your name on a plaque at our studio, letting the world know you helped make this possible. If you are unable to make a donation, could you help spread the word? Thanks in advance.