Activate The DEEP Grocery Cooperative
Fundraising campaign by
Jameelah Lane
-
US$46,100raised of $1,000,000.00 goal goal
We are looking to move into a space that allows us to activate our full service grocery store and online store We are looking to raise funds to purchase equipment needed for our store such as refrigerators, display cases, shelving as well as costs for leasing a space to house our operations.
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Mission:
The DEEP is a worker-owned grocery cooperative dedicated to restoring East Oakland’s community through fresh organic produce, community education, and cooperative economics, prioritizing the wellbeing of Black and Brown people.
Vision:
The DEEP’s vision is to:
- Operate a retail grocery store emphasizing healthy and culturally-recognizable foods and locally-made goods;
- Support local, Black and brown farmers and producers;
- Create equitable job opportunities and a resilient economy;
- Provide members, residents, and local schools with holistic wellness & food education
- Partner and collaborate with mission-aligned organizations to fight and end food apartheid; e.g. cook and distribute hot meals, grocery box distribution, etc.
Values:
- Pride: We take ownership of where we live and honor our role in the community that we serve.
- The Deep Community: We are dedicated to servicing the needs of residents and rooted Deep East Oakland members
- Accessibility: We provide fresh, local produce and food items that are organic and affordable.
- Legacy Building: We are changing the narrative of food apartheid by bringing a functional food and economic system to the hood.
- Sustainability: We integrate 3 main goals of sustainable objectives - a healthy environment, economic profitability, and fair-trade.
- Education: We provide ourselves and our community with ongoing learning opportunities.
- Happiness: We create spaces for unapologetic Black and Brown joy.
Organizer
- Jameelah Lane
Donors
- Jonathan Fast
- Donated on Aug 01, 2023
- Majal Logan
- Donated on Jun 01, 2023
- Guest
- Donated on Apr 28, 2023
$10,00 Donor Match Received
Update posted by Jameelah Lane at 09:59 pmWe are soooo grateful for all of y'all!!! The support has been all that and then some :)We had a generous out of state donor pledge to match the next $10,000 raised with an equal amount and we hit our goal in less than a week! We can't thank you
$7000 Donor Match Received
Update posted by Jameelah Lane at 10:41 pmWe want to thank all of our amazing supporters! With your help we were able to hit our first $7000 which was then matched by a generous donor, bringing our total to a little over $15,000. Much love to all of you!!
Donors & Comments
- Jonathan Fast
- Donated on Aug 01, 2023
- Majal Logan
- Donated on Jun 01, 2023
- Guest
- Donated on Apr 28, 2023
- Anonymous
- Donated on Aug 05, 2021
- Anonymous
- Donated on Jul 10, 2021
- Sundown Collins
- Donated on Jun 04, 2021
I love this and East Oakland! Thank you! I will be back to donate more and support when I can!
- Ben Tucker
- Donated on Jun 02, 2021
From your friends at Tapestry Church!
- Ben Tucker
- Donated on May 26, 2021
From your friends at tapestry church!
- Anonymous
- Donated on May 21, 2021
- Tamar Dorfman
- Donated on May 19, 2021