We are looking to move into a space that allows us to activate our full service grocery store and online store We are looking to raise funds to purchase equipment needed for our store such as refrigerators, display cases, shelving as well as costs for leasing a space to house our operations.

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Mission:

The DEEP is a worker-owned grocery cooperative dedicated to restoring East Oakland’s community through fresh organic produce, community education, and cooperative economics, prioritizing the wellbeing of Black and Brown people.

Vision:

The DEEP’s vision is to:

1. Operate a retail grocery store emphasizing healthy and culturally-recognizable foods and locally-made goods;
2. Support local, Black and brown farmers and producers;
3. Create equitable job opportunities and a resilient economy;
4. Provide members, residents, and local schools with holistic wellness & food education
5. Partner and collaborate with mission-aligned organizations to fight and end food apartheid; e.g. cook and distribute hot meals, grocery box distribution, etc.

Values:

1. Pride: We take ownership of where we live and honor our role in the community that we serve.
2. The Deep Community: We are dedicated to servicing the needs of residents and rooted Deep East Oakland members
3. Accessibility: We provide fresh, local produce and food items that are organic and affordable.
4. Legacy Building: We are changing the narrative of food apartheid by bringing a functional food and economic system to the hood.
5. Sustainability: We integrate 3 main goals of sustainable objectives - a healthy environment, economic profitability, and fair-trade.
6. Education: We provide ourselves and our community with ongoing learning opportunities.
7. Happiness: We create spaces for unapologetic Black and Brown joy.