A reaching hand to stop the current Fat Epidemic

Fundraising campaign by kallio
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    raised of $175,000.00 goal goal
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Somewhere something went terribly wrong!

where-did-child-obesity-come-from

Obesity has to stop! I'm going to do what I can - will you join me?

It's not longer a secret that US has the highest percentage of obesity, it's not a secret that number two on this awkward list, Mexico, is far behind. It's not a secret that people get very ill, not to talk about the mental aspects, of being obese. There are limitations of what and how a obese person can do certain things in life. Sometimes it's genetical which means children and youth sometimes has got a really bad start in life - I want to change that!

This project of mine is a volunteer project which I aim to do without any profit at all. I feel obliged to do whatever I can to help people that want and need my help. Because lets face it, everyone can't afford a fulltime Personal Trainer.

I want to create a healthier world, where people can get the help they need without the economical aspects stopping them.

Some background of how this project came to me

I have been educated within the Nutritional field and I have been working as a Personal Trainer for more years than I can even remember.

As of Sep 15, 2011 I decided to stop my normal life and dedicate it to help as many as possible while traveling the world. I started with my bicycle and gear to travel the world - I'm still going strong!

Somewhere recently I have been looking back on things I have been a part of, and the things I have seen and experienced. My life isn't the same anymore, the things I have seen around the world has changed my life completely.

Traveling around in the world has given me an insight in how the world actually looks like when talking about obesity. It wasn't like this when I grew up.

Somewhere in Central America, Granada in Nicaragua to be precise, things suddenly came to me... Nicaragua of all places I thought, the poorest of countries in Central America (I've heard), where people struggle not only to earn an income to have a roof over their head and food on the table (because many don't have that luxury)... people still manage to have a high level of obesity - how is that possible?!

Spending more and more time thinking while wondering around in amazing Seattle, WA - I started to think about what I can do to help as many as possible. I remember when walking around with my iPod listening to some great music, in the lovely Seattle sunshine this summer 2012, that I had a thought about how unfair things can be in life... I'm walking around with my nice shorts and t-shirt, nice pair of Vibrams and a fancy iPod Touch - while others struggle with obesity problems that they didn't choose for when growing up.

I specially remember one of the lectures about obesity some years back that I attended. The topic was obesity and the professor started the whole thing by bringing a very young child on to the stage... I believe the poor child was around 4-6 years old - weighing much, much more than most adults in the crowd. It's a sight I'll forever bring with me in my life, unfortunately and luckily. Luckily in the way that you never forget how fortunate I am...

The problems

Anyone that ever had a weight problem knows how hard it is to get rid of those extra pounds, even if it's only a few extra sausages around your belly. One can only imagine how hard it is to be obese and not get any help from anywhere, especially without support or the knowledge or even the funds to sign up for a gym. And how many of us has signed up for a membership, worked our arses of the first weeks and not seen any results? I know I have been in that position, luckily I know that success comes over time - not that I have been obese but still.

Solution

As a Personal Trainer, entrepreneur and a citizen of the world I feel that since I can benefit with both knowledge and time I need to do something. Things has to change, now!

I want to create a community, network or platform if you wish... The platform will have daily exercises, nutritional plans and information about what, how and when to eat, drink, workout i.e.. The platform will be a community where we can help eachother and people can get direct access to me, in order to get an answer of any kind of question that might appear on the road of getting healthier.

I will travel around and meet people, invite them to join the platform completely free of charge, the only thing I want in return is a happy smile when they have reached their goal - a healthier life. Because there's no price for the feedback you get after successfully helped a fellow human being.

Your help is needed for this to be possible

Since I'm not a wealthy millionaire I won't be able to build the platforms involved in the complex structure of a website, organize hosting for website, buying video equipment to record the daily exercises, and together with other nutritionists and chefs create delicious wellplanned and eyecatching menus i.e. just to name the few basic things.

I also need to buy groceries in order to test around 500 recipes so that the perfect well tasting menu planning for the 4 different body types can be created.

To be able to launch this project so that our fellow friends out there can get our help I need your help!

What I need for this project and what you get in return

In total I need $175,000

The money will go to:

- Bbuilding the platforms Exercise & Nutrition
- Set up a non-profit organization
- Arranging hosting and website
- Getting equipment to produce the material for the website
- Consulting fees for Nutritionists & Chefs
- Traveling costs (gas for instance)
- Grocery costs for around 500 recipes
- Marketing costs to get the name out there (we'll try to keep it low though)

$175,000 sounds a lot and is a lot, but I guarantee that I have been trying to shrink it as much as possible.

Here are how you can donate and what you can expect in return:

$10 - A big thank you on the website

$20 - Your name listed as one of the founders

$50 - A personalized thank you from me by email

$75 - Listed as an ambassador of this project

$100 - The 4 Body Type Program

$250 - Free account to the website

$500 - A specially designed Cook Book only for you with my signature (will take some time to produce though)

$1000 - All of the above plus invitation to the annual gathering in Seattle

$2500 - A part of the organization plus all of the above

$15,000 - GOLD Sponsorship package by companies
(Your company listed as a sponsor with logo and link)

$50,000 - PLATINUM Sponsorship package by companies
(Your logo and link, free account to all of your employees)

$100,000 - VIP Sponsorship package by companies
(logo + link, free account to all of your employees, invitation to annual gatherings for all employees)

If I'm somehow not lucky and can't reach all the funds here, the funds will be saved and I'll continue to raise funds until the day that I have what I need to progress. This project will start sooner than later!

The value in your contribution

You'll be doing not only a huge favour to the children in your town, your state, whole US but the people in the whole world that has a problem with obesity. Even though it always takes a little time to reach out to people around the world, this will spread and together we can make a huge contribution and impact around the world. One person can help but together we'll be able to do so much more - Join me and get rewarded by the people that will thank us, it's priceless!

I'm hoping that we in the future can be represented around the world by people willing to put down time and effort to help. My long term vision is obviously to decrease the levels of obesity as low as possible.

Other Ways You Can Help

Now I'm well aware of the fact that everyone can't contribute with money, but you can help me spread the word. Help me get the word out and make some noise about this project, share it on your social media pages, talk about it with your friends and family or help me market it towards companies in your town even. Any help is appreciated!

Rewards

A big thank you on the website! We will thank everyone that donates $10 on the website.

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The official Thank you! I'll send an email to thank you personally for funding this project so that we can help people.

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Founder of the project! As the topic says you'll be officially listed as one of the founders of this project. This will forever stay on the website.

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Become an ambassador! You'll be listed as an ambassador of this project and get provided with a badge to use on your website. Only for ambassadors.

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The 4 Body Type Program The 4 Body Type Program that describes how you should eat and workout will be sent to you as a .pdf document.

Free membership on the website! You'll receive free membership on the website that gives you daily workout routines and nutritional plans, advice and even recipes once they have been created.

A specially designed Cook Book! I'll design a special Cook Book for you once all the recipes have been created. This will be created as an online version and emailed to you. I'll also sign it personally for you!

All of the above + annuall gathering! You'll be able to enjoy all of the above plus invitation to the annual gathering in Seattle, WA.

Part of the orgnization! Want to do more? With this perk you'll be able to contribute on a daily basis by becoming a part of the organization. I'm sure we can fit you in somehow, since I believe everyone has skills needed.

GOLD Sponsorship (Companies) Get your company listed as a sponsor with logo and link on the website.

PLATINUM Sponsorship (Companies) Your logo and link on the website. You'll also get free accounts to all of your employees.

VIC Sponsorship (Companies) VIC = VERY IMPORTANT COMPANY Your logo & link on the website (top position). Listed as a key founder. Free accounts to all of your employees. invitation to annual gatherings for all employees. And a personal Thank You by Sami Kallio.

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