Tell the world about Hong Kong through online Ads (Google Ads and Facebook Ads)!
Hong Kong people is at the regional and global frontline for fighting for human right.
However, a lot of people in the world do not know about it, or only very little about it. Most of them think that it is a Hong Kong's matter, instead of a global problem.
Why online Ads?
Compare with newspaper Ads:
It is cheaper and way more effective in terms of targeting the right group of audience.
Compare with sharing:
Sharing yourself is important, but Ads can reach people outside of your circle.
How effective the online Ads campaign will be?
For Google Ads, it depends on how many searches around the key words, so it's hard to tell.
For Facebook Ads, our team has tried with a few hundreds of USD, and roughly:
1 USD = 100 reaches (showed 100 times) = 3 clicks
Surely, it depends on the quality of the Ads, e.g. tagline and images going with it.
How do I know my donation is actually used for the Ads?
We will upload the report to my website after the campaign.
Which web are you promoting after all?