• Online Fundraising Ideas

Welcome to the ultimate list of online (and some offline) fundraising ideas & tips. Using our years of online fundraising experience, we’ve collected the best right here!

1. Create Your GoGetFunding Page

The absolute first step of fundraising is to ensure you have a safe, secure and feature-rich page where people can donate online.

You can create your GoGetFunding page in minutes and take advantage of all the ideas mentioned here. It’s free to start, you have immediate access to donations, and complete control over the whole fundraising experience.

2. Create a Fundraising Team

Fundraising campaigns run by teams raise around 60% more money than those without. Assign each team member a role based on what they’re good at and collectively work towards your goal.

Campaigns with teams also build more trust with donors and exponentially increase your network reach.

3. Offer Rewards

Be creative with our rewards feature. For example, if you’re running a humanitarian campaign, offer ‘rewards’ of 50 days water supply to a child in your nominated country for a donation of $/£5.

Other popular rewards include personal thank you letters or video, a thank you dinner, a discounted product / service, novelty items such as hats, t-shirts, a chance to meet the campaign owners, involvement in a particular project, and more. If you’re not sure what might be suitable for your campaign, reach out to us so we can help with some suggestions.

4. Create Urgency With a Deadline

You have the option to add a deadline to your fundraising campaign which creates an urgency for others to donate. Remind followers that they only have X hours or days left to contribute and that will boost results.

Of course, on GoGetFunding you can always amend your deadline or create a campaign with no deadline. Regardless of which type you choose, you will always receive any donated funds immediately.

5. Create a Video

If your fundraising campaign is all online, it’s really helpful to create a video talking through your campaign. Campaigns with video raise around 105% more than those without.

You don’t have to be an expert to create a video, any new smartphone will do. Just relax, be yourself and talk through key questions donors are likely to have. For example, why you are fundraising? Where is the money going? Why should I donate?

6. Make Donating Easy

In addition to our credit and debit card processing features, make sure you enable PayPal on your page too so it’s as easy as possible for others to donate.

Be warned, unlike GoGetFunding many online fundraising sites do not support PayPal. Campaigns that enable PayPal raise more than those that don’t.

7. Set a Realistic Fundraising Goal

Donors want to be part of something successful so if you have an unrealistic goal, some people will choose not to donate at all. helps you set a realistic goal based on your network reach.

Remember, you can always change your goal amount mid-campaign and allow ‘overfunding’ so that it is possible to raise over 100%. On GoGetFunding, out of every campaign that reached its funding goal, 78% raised more than their target.

8. Share with Your Closest First

You should ask your closest friends and family (your inner circle) to donate to your campaign first, before sharing it with others via social media.

Others are much more likely to donate once they see your campaign has already gained donations and credibility. Ideally, your inner circle should help you raise 40% of your goal and that’s the optimal time to share your campaign far and wide.

9. Reach Out to Bloggers & The Press

Once your campaign has gathered some momentum (more than 25% raised), reach out to local press to tell them your story. They love to cover local, inspiring campaigns – especially if they’re performing well. We’ve seen local press coverage help campaigns goes viral across the country and globally!

You should also contact bloggers and reporters who have either written on a similar topic to your campaign, or if you believe it may interest their audience.

10. Host an Event

This is a smart way to get many donors to donate more than once. Imagine a ticket only auction dinner. They not only donate when they buy the ticket, but also when they enter raffles, bid at auction, enter challenges and more.

You can tie this into your fundraising page. For example, when you’ve raised 50% you could host an event to celebrate the milestone and which could encourage even more people to get involved in your campaign.


11. Take a Challenge

Skydiving, running and long distance cycling are hugely popular challenges.

Remember to post lots of updates about your training ups and downs, so everyone can ‘feel’ your pain and dedication. If the challenge relates to something you fear and people know that, they’re likely to donate more in support of your courage.

Don’t forget to thank those that are making the challenge possible throughout your campaign.

12. Donation Matching

Many companies have donation matching schemes. Discover whether your employer, or the employer of any of your team members has a donation matching initiative in place.

If not, don’t give up on this idea! If you know of wealthy individuals that you already have a relationship with and that may be interested in your cause, ask them about whether they would be interested in donation matching up to a certain amount or multiple. Not only will this convince others to donate more, but the donation match can transform a campaign.

13. Competing Fundraising Teams

If you and a few team members are quite competitive, why not create two fundraising pages which compete against each other to raise the most cash for a common goal?

This is a great way to spark some more excitement around the campaign. There could even be a special prize for the winning team!

14. Create Mini Fundraising Campaigns

If you have a large goal, or if your campaign can be separated into separate milestones, consider creating several campaigns. This will help create more manageable targets and donors will also know exactly where their money is going at each stage of the campaign. It’s also helpful when one part of the campaign can’t be completed without the prior step being funded.

If you take this route, it’s exceptionally important to nurture your relationship with donors throughout each campaign as they may donate more than once.

15. Make Your Campaign a Showstopper

Your campaign description should be around 300 to 600 words in which you should concisely get your message across. At the minimum, you should explain who is raising money, why are you raising money, and detail exactly what it will be spent on.

Take your campaign to the next level by adding multiple pictures to your gallery and the description of your campaign. Add pictures for each of your team members, links to any other places the campaign is shown, and reach out to us so we can give you personalized tips making your campaign a showstopper.