1. Create Your GoGetFunding Page
The absolute first step of fundraising is to ensure you have a safe, secure and feature-rich page where people can donate online.
You can create your GoGetFunding page in minutes and take advantage of all the ideas mentioned here. It’s free to start, you have immediate access to donations, and complete control over the whole fundraising experience.
3. Offer Rewards
Be creative with our rewards feature. For example, if you’re running a humanitarian campaign, offer ‘rewards’ of 50 days water supply to a child in your nominated country for a donation of $/£5.
Other popular rewards include personal thank you letters or video, a thank you dinner, a discounted product / service, novelty items such as hats, t-shirts, a chance to meet the campaign owners, involvement in a particular project, and more. If you’re not sure what might be suitable for your campaign, reach out to us so we can help with some suggestions.
5. Create a Video
If your fundraising campaign is all online, it’s really helpful to create a video talking through your campaign. Campaigns with video raise around 105% more than those without.
You don’t have to be an expert to create a video, any new smartphone will do. Just relax, be yourself and talk through key questions donors are likely to have. For example, why you are fundraising? Where is the money going? Why should I donate?
7. Set a Realistic Fundraising Goal
Donors want to be part of something successful so if you have an unrealistic goal, some people will choose not to donate at all. Crowdfunding.io helps you set a realistic goal based on your network reach.
Remember, you can always change your goal amount mid-campaign and allow ‘overfunding’ so that it is possible to raise over 100%. On GoGetFunding, out of every campaign that reached its funding goal, 78% raised more than their target.
9. Reach Out to Bloggers & The Press
Once your campaign has gathered some momentum (more than 25% raised), reach out to local press to tell them your story. They love to cover local, inspiring campaigns – especially if they’re performing well. We’ve seen local press coverage help campaigns goes viral across the country and globally!
You should also contact bloggers and reporters who have either written on a similar topic to your campaign, or if you believe it may interest their audience.
11. Take a Challenge
Skydiving, running and long distance cycling are hugely popular challenges.
Remember to post lots of updates about your training ups and downs, so everyone can ‘feel’ your pain and dedication. If the challenge relates to something you fear and people know that, they’re likely to donate more in support of your courage.
Don’t forget to thank those that are making the challenge possible throughout your campaign.
13. Competing Fundraising Teams
If you and a few team members are quite competitive, why not create two fundraising pages which compete against each other to raise the most cash for a common goal?
This is a great way to spark some more excitement around the campaign. There could even be a special prize for the winning team!
15. Make Your Campaign a Showstopper
Your campaign description should be around 300 to 600 words in which you should concisely get your message across. At the minimum, you should explain who is raising money, why are you raising money, and detail exactly what it will be spent on.
Take your campaign to the next level by adding multiple pictures to your gallery and the description of your campaign. Add pictures for each of your team members, links to any other places the campaign is shown, and reach out to us so we can give you personalized tips making your campaign a showstopper.
17. Have A Backup Plan
Make sure you have backup plans for your funds and be clear about them.
If you don’t reach your goal, what are you going to do with the donations? Fund part of your cause, or donate to charity perhaps?
What if you exceed your target – where are those donations going? Nominating a charity that will benefit in some way from your campaign can increase donations because donors will know that whether you reach your target or not, their donation will still go to a good cause.
19. Set A Challenge
Use the rewards section of your campaign as a voting system for a challenge. For example, you want to host a head-shaving challenge and have 6 candidates. List each 6 names individually in your reward section, the one with the most backers at the end of the campaign has to complete the challenge.
Be warned; this can get pretty competitive (and there can be some amusing underhand tactical voting)!
21. Skip Lunch
Have a ‘skip lunch’ campaign, where donors miss lunch for one day and donate what it would have cost for their meal. This is incredibly popular in the workplace and works exceptionally well if you are raising for a cause relating to poverty etc.
Try and get the management on board too. And don’t forget to ask if your company has a donation matching scheme you can take advantage of.
23. Have A 'Revealing' Campaign!
If you have a new product or collection, tell donors that you will be revealing something new about it at certain funding milestones. You could even accompany it with teaser photos, videos and more.
This type of campaign encourages followers. It is also a great way to generate interest in your product and can help create that all important buzz you need to help your campaign succeed.
25. Start A Relay Campaign
A relay campaign is where one person donates and nominates the next person match their donation. They can either match it, pay a forfeit, or face a challenge before they nominate the next person.
If you choose this type of campaign start with between 5 and 10 participants, so that some momentum can begin to build. The challenges and forfeits can be set in the rewards section of your campaign, so as it grows everyone can see what forfeits or challenges have been accepted.