Ways to Share Your Personal Fundraiser & Reap The Rewards!

Above everything else we offer as a crowdfunding website, the most important tool you have as a fundraiser is your ‘link’ or ‘URL’.

 

This powerful feature enables you to bring your fundraiser to the attention of anyone and everyone you know.

By clicking on your unique reference link (URL) donors are accepting a personal invitation to view your fundraiser.  This is immensely important (and convenient) to your potential donor because:

 

• They don’t have to remember which crowdfunding website they need to type into their browser

• They don’t have to remember the title of your fundraiser

• They don’t even need to search through hundreds of other fundraisers in order to find yours. This prevents them being distracted by other fundraisers, or frustrated at the effort they are required to invest in simply finding your fundraiser.

We have always recommended sharing your fundraiser with those closest to you first –such as family and friends. This is for a number of reasons:

• They are the most likely people to donate to a fledgling fundraiser because they know the fundraiser personally.

• Their initial donations (and supportive comments)  are what creates authenticity to your fundraiser

• When they share your fundraiser with everyone they know, as they have a connection to you, it instils a level of trust amongst their circle of contacts, making others more likely to donate and share too.

 

 

We know not everyone has family or friends to support them, and for this reason there needs to be an adjustment to your strategy. This ‘adjustment’ can also be considered an additional facet to conventional crowdfunding.  Here is what you need to do:
First and foremost, be prepared to approach people you don’t know. This may sound daunting, but if you target the right people, you are likely to find a whole support network you never imagined existed.

For example, you are trying to raise money for vet fees for your dog because  your pet insurance won’t pay out on a technicality, a carefully worded fundraiser, printed out and handed out on popular dog-walking routes, put up in the window of pet shops, vets and animal shelters  and so on will appeal to exactly the type of people who are most likely to donate to your cause.

Talk to local community groups and businesses, newspapers and radio stations. We know we are repeating ourselves here, but speaking with a variety of sources expands the possibility of your fundraiser succeeding.

 

So, what are the best ways to share your link?

 

First and foremost, social media tops the list. It is easy, convenient, current and above all, incredibly popular.  You can share your fundraiser as a message or add it to your social media bio.

 

Next; conventional sharing. This would be emails and texts. For emails in particular, you should consider adding your link with a short one line message to your email signature, something as simple as: ‘Click here to see my newest challenge’  with your link in full, so that it is easy for them to share too.

Another option is paper sharing. This could be posters, flyers, notices, strips of paper with the link written on it and handed out , placing small ads in free classified papers and so on.

Targeted sharing . If you are a member of a group, forum or club, you are often able to share information or submit information on newsletters and  forum threads.

Word of mouth. You should never underestimate your own sales skills. Simply talking to people about your fundraiser brings in donations too. If this is going to be your most likely method of sharing the link, you need to consider the title of your fundraiser.

Which is more memorable  to a potential donor looking for your fundraiser – ‘Dave’s Marathon Challenge’ or ‘ Dave is Running the New York Marathon Next Year to Help Save Our Local Animal Sanctuary’?

Other ways of sharing include purchasing a QR code. These simple codes are a fantastic way to place your link on paper, yet enabling those with smart phones to  simply scan the code to be taken direct to your fundraiser page. Imagine your fundraiser poster is in a shop window. The donor scans the code  (there is  no need to write the link down, no need to photograph the link, and hope they can read  it when they get home). It’s instant – they could even be donating whilst in the queue to purchase their groceries. How cool is that?

If you feel ready to create your fundraiser, it couldn’t be simpler. Click on the link below and start fundraising today!

 

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